A business’s branding is the way it communicates its persona to customers and prospects. It combines marketing techniques and strategies with artful aesthetics to make it distinct from competitors in the minds and hearts of consumers. While there are many avenues to communicate a brand’s value, one of the most effective is through unique custom outdoor signs.
A well-designed sign is the first indicator of the type of relationship a company wants with its target market. In fact, a survey conducted by BrandSpark and Better Homes and Gardens revealed that 41% of consumers make judgments about businesses they are considering patronizing based on the quality of their signs.
For this reason, it is imperative that your signage is creative, innovative and accurately reflects the services you provide. The right kind of signage will inspire your potential clients to engage with your business, whether they are interested in learning more or making a purchase. Your signage is also an excellent opportunity to promote specials and sales that can boost your profit margin.
Outdoor business signs can be made in a wide variety of materials and are able to accommodate all types of messaging. If your goal is to attract attention, consider creating a sign that stands out with bright colors and graphics. Your signage should also be concise and clear to ensure that its message is easily understood by passersby.
There are a variety of outdoor signage options that can be customized to suit your branding needs, including channel letters, neon signs, digital messaging centers, and corflute signs. These signs are the perfect choice for high-traffic areas and can be adapted to fit a range of branding and advertising messages.
Whether your target audience is a new resident, a tourist or a habitual shopper, unique custom outdoor signs can catch their eye and spark interest in your business. By combining the latest design elements with crisp content, your signage can elevate your branding and increase customer conversion.
The best thing about these unique signs is that they can work for your business around the clock, even when you are not there. Digital messaging centers and other forms of marketing can be great, but when it comes to communicating with your audience in real time, nothing beats the visibility provided by outdoor signage.
Unique custom signs are a cost-effective and efficient way to draw attention to your business. If you’re looking for an effective and affordable marketing solution, speak to a Madison sign studio today about our unique outdoor sign designs. We’ll help you identify your target audience and determine the best sign design features to create a custom sign that will stand out and attract attention to your business. We can also assist with other marketing initiatives like custom banners, promotional materials and more.